The Benefits of Integrating Printed Promotional Material With Direct Mail

Whether you’re trying to drive online sales as a B2C marketer or increase your chances of booking meetings with potential clients as a B2B marketing manager, a well-considered integrated direct mail campaign will give your brand an extra boost. It can provide a tangible connection with your audience in an age dominated by digital interaction and leave them with a positive impression that is hard to replicate on a screen.

Integrating your printed promotional material with your direct mail is a cost-effective way of increasing engagement, reaching new customers and growing your business. This is because physical mail has high open rates and a much better response rate than email marketing, meaning that your message will be more likely to get seen and acted on.

Direct mail is also a highly personal and targeted marketing channel, with the ability to deliver bespoke messaging to specific target audiences. This is made possible through a wide variety of data sources including online behaviour and social media profiles, giving marketers a powerful tool to use alongside digital advertising.

Combining your direct mail with digital marketing channels allows you to fully leverage the power of each. For example, incorporating QR codes and PURLs on your printed materials can lead recipients to landing pages optimized for conversions. By tracking and analyzing this data, you can refine your multichannel campaigns to ensure that they are consistently working together to generate the best results.

A key reason why many businesses choose to integrate their direct mail with digital marketing channels is to improve their brand visibility and strengthen customer recall. For example, Sephora’s Beauty Insider program uses both digital and physical mail to encourage their audience to engage with their brand. This is because the physicality of a direct mailer leaves a lasting impression on your audience, whereas an online banner or ad may easily get lost in their inbox.

Integrated marketing campaigns are also an excellent way to build trust and brand awareness. By maintaining consistency in branding, messaging and design across all channels, you can create a cohesive experience for your audience. Additionally, using professional photography, quality printing materials and readability considerations will help to set your print campaigns apart from the competition. So, if you’re looking to add the personal touch of direct mail to your marketing campaign, contact us today. Raven Print & Marketing provide a full range of commercial printing and direct mail marketing services throughout the Denver area. We can ensure that your print campaigns are visually appealing, well-designed and strategically structured to meet your goals. So, get in touch with our team of experts today to learn more about what we can do for your business.